Search Engine Optimization (SEO)

Search Engine Optimization drives traffic to YOU… not your Competitors

Author of 5 Page Special Report – “17 Essential Elements to Increasing Website Traffic”

We work strictly within Google Webmaster Guidelines at all times and use only Google recommended best practices.

“I give Doug and Lenore my highest recommendation for those interested in working with them in any capacity. They are great people and honest, hard working, competent business professionals that always over deliver”.

Jupiter Jim Landers, Founder and CEO Jupiter’s Jim’s Marketing team. Jupiter, Florida.

Clients are Searching for you on the web RIGHT NOW!
That’s right. 70% Of potential customers will look for a product or service on the web. Isn’t this how you look for products, compare prices and decide who you want to do business with? Do you normally look at the reviews before buying? Most do. The Internet is a great help to speed consumer’s search, and it’s also a great help to savvy marketers who know how to give people what they want.

Why Search Engine Optimizing?
It’s really simple. You can have the most beautiful website with the finest product and a great price. But if no on can find you, you have no traffic. No traffic means no chance of converting the visitor to a buyer.

Does every website need SEO?
Yes! A brand new website has all sorts of code errors which prevents the search engines from indexing it correctly. The crawler visits, sees problems and goes away. When it comes back, if the problems are still there it comes back later…much later. And later again. This is called “sandboxing”. They need to visit billions of pages every day, so give you less than a millisecond. Your website had better be right when they come calling. If you check with me, I will be able to tell you when your site was last crawled.

On-Page Optimizing:
Search Engines and SEO businesses like ours read the HTML code on a website. This code provides instructions to the crawler for it to index the site and page. When a person does a search for a certain keyword, the Search Engine’s servers already have the information in their system and deliver it to you. Our job is to make the HTML “clean and clear” for this to happen.

SEO is not a Magical Fix:
Many clients expect miracles. These miracles only happen in scam artist’s advertising. “Rank in the first page of Google in 30 Days, pay me when you get there” screams Run don’t Walk. Yes, it is possible to achieve this, but Google finds you have gamed the system and slaps you or worse. Better not to do it.

Solid, long term QUALITY SEO takes time. How much time? 3 –5 Months is not unusual. However, I’ve uploaded videos to drive traffic and seen an instant increase in traffic. Promise or gaurantee it? No way.

SEO for Video & Photography:
Most videographers and photographers have no idea that search engines only read text and can’t “see” images. We learned this the hard way years ago with our nature photography site. No matter how great our images were and are, search engines simply were not interested.

Years ago a friend said I should fix the meta tags, I had no idea what he was talking about. So we set out to learn this stuff. Not easy, but doable over several years and multiple courses.

Web Developers have a different skill set – Left Brain vs. Right Brain
So many beautiful websites simply get no traffic. This is because the web developer has not been trained in SEO. In fairness I have met a few, and cherish them, but that’s not normal. The reason is that web development is a completely different skill set. Lenore is great with websites, Doug is great with SEO.

Local Directories are Important:
Search Engines crawl local directories on a regular basis, maybe several times a day. If your clients come from local areas, then your website should be optimized for local.

Keyword Research & Competitor Analysis:
There’s so much confusion about keywords, so let’s put some of it to rest. Many folks simply dream up every word they can think of to attract search engines. Big mistake! I’ve seen websites with 600 keywords on the Home Page, which search engines will penalize.

We start with dozens of potential keywords. Then see who ranks for each one of them on the front page of search results. Each website is rated in multiple ways & their traffic stats are logged. What will it take to beat these guys? Where can we rank? The answers to this analysis provides clear direction.

Building a new website around this tactic is a recipe for success!

Age of site:
This is an important factor. If a site is brand new, it may take months or longer to rank and get traffic. If it’s an older site, say over 2 years with no traffic, then we start looking for the problem/s.

Google Webmaster Guidelines:
Following what this Giant says and does is prudent, to say the least. Study their Guidelines and you will be in good shape. This was and is the best investment in time that we make.

Black Hat:
I touched on it above, but be aware that Google is watching a website’s every move. Do not buy paid backlinks at any price, they will get you into trouble. Don’t stuff keywords, I use ONE very carefully targeted keyword per 1000 words. More can get you into trouble. Many SEO “experts” will disagree, that’s OK. I play for the long term.

What visitors and Search Engines are looking for:
Provide fresh quality content that provides valuable information. Be an expert in your field and be prepared to share your knowledge. Yes, make sure your webiste is attractive to visitors too, you want them to have the best possible experience.

Search Engines are looking for time on a site, numbers of pages visited and the Bounce Rate. Bounces are when a visitor enters a page and leaves the site from the same page. This tells the search engine that their customer did not find what they are looking for. Quality sites have a large percentage of returning visitors who spend a high average time on the site and visit multiple pages.

Driving Traffic:
Once your websiite is launched it will be like a whale on the top of the water in a large ocean. How do people find it? There are enough answers to that question to fill a book.

Firstly it depends on where your customers are and what kind of site you have. There’s no one size fits all. I wish!

My traffic driving experiments over the past 12 months have revolved around SEO and Video SEO with great results. Video can have you Ranking in days, but that’s never a promise.

I’ve also found that linking out works. My thoughts are that the web really is like a spider’s web and we can earn Google love by helping others get realistic traffic from our site. Other SEOs will disagree with me on this one for sure, but it’s working for me.

Add articles to your website. You can get great articles written for you on sites like eLance and oDesk. Prices are low and you can get well researched and well written articles for low cost. I prefer to write my own text so I don’t need to run a check on Copyscape to check for plaigarism.

Another method is to use social media platforms such as Facebook, LinkedIn and Google+. The key is to always have a strategy to drive traffic back to your website and convert visitors to customers.

Google Analytics:
Please add this to every page of your website. This allows you to track traffic in real time if you wish. This information is vitally important to a competent SEO person. With it you can see exactly what happens when you make a change, how long people are on a page to the second, time on the site, keywords that drive traffic and a whole lot more. It’s a must have to improve your site’s performance over time.

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